About Us

Founded in 2010 by international model Mark Aaron Cummins and renowned designer Yael Levy after spending years in the fashion and beauty industries working collectively with such brands as Maybelline, Moroccanoil, American Apparel, Sean John, Marcelle, ASH, La Senza and Khol's, while searching the world for the highest quality products to bring together the best in beauty and design, curating this collection specifically chosen for its unmatched performance and results based on the understanding that better ingredients make a better product.

Due to their commitment to the highest quality, every product is not only vegan, cruelty free, and made with organic ingredients, but also Fairtrade, Eco-Cert certified, hypoallergenic, and certifiedblue™ meaning that they are made without the use of silicones, sulphates, parabens, fragrances, dyes, or petro-chemicals, making them universally benefitial to you, the environment, and workers in developing countries where the ingredients are sourced, allowing every product to be ideal for men and women of every age, and all skin and hair types, even the most sensitive, without sacrificing performance, making them the preferred choice of professional stylists and aestheticians.